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Major HubSpot Integrations for Workflow Automation
One of the famous market analysts truly quoted that it takes months to find a customer and seconds to lose one. Maintaining a healthy relationship with customers is necessary for any business. Customers at every point of time should be nurtured properly. Businesses nowadays deploy Customer Relationship Management (CRM) systems in their workflows to easily serve their customers.*
HubSpot is one of the leading CRM tools that can help your business maintain a seamless relationship with your customers. However, if you integrate HubSpot with other business-related software, it can increase the productivity and efficiency of teams while managing customers.Let us explore the major HubSpot integrations that can take your business to all-new levels.
Major HubSpot Integrations You Need to Know
In this technology-driven era, workflow automation is the need of any business. Automating various business workflows can save your employees from regular repetitive tasks and gives them more time to strategize. By integrating HubSpot with other software, you can easily automate your business tasks. Let us explore some of the major integrations that you can set up for your business.
HubSpot Slack Integration
Slack is one of the leading team collaboration software that is basically used to communicate within your team. The best part about this software is that it can be integrated with other apps like HubSpot and help businesses smoothen their workflows.
For instance, you are using HubSpot CRM to manage the customer feedback system. Without integrating HubSpot with Slack, you need to manually check your website and other platforms for customer feedback at regular intervals. However, if you choose HubSpot as a trigger app and authenticate it with third-party workflow automation software like Appy Pie Automate, every time a customer writes the feedback, concerned employees will directly get notified on their Slack accounts.
Google Contacts had made the syncing of contacts across all our devices easy. Even if you lose your phone, you need not worry about the contacts saved in that device. Google Contacts helps you safely back up your contacts in the cloud. Let’s see how integrating Google Contacts with HubSpot CRM can help you automate this task.
Suppose a new visitor landed on your website page and shared contact details with your team. (obviously, you are managing visitors with the help of HubSpot CRM). To store their details in your phonebook, you need to enter them manually. However, if you integrate HubSpot CRM with Google Contacts, as soon as a new contact detail is entered or old is updated on any of your business-related platforms, your contact list will be updated automatically.
Microsoft Teams is one of the leading software that lets your team have a threaded conversation, meetings, video conferencing, and much more. The software can be integrated with various other software and help you automate your regular business workflows.
Real-time conversation with users is important for your sales, marketing, and services teams for the growth of a business. If you integrate HubSpot CRM with Microsoft Teams, every time a user interacts with your dedicated business platform like website, social media account, etc, the concerned team will be notified immediately on their Teams account. By notifying teams, it would be possible for your business to communicate with users in real-time and assure seamless experience of customers.
Gmail is an intuitive and easy-to-use email software that keeps your messages safe and secure. Since 2004, Gmail has revolutionized the way businesses and individuals used to send emails to each other.
Integrating HubSpot with the company’s Gmail account can help your business send one-to-one emails from CRM, reply directly from HubSpot, and much more. Also, you need not spend time sorting out through emails and then replying to them accordingly. You just need to set HubSpot as a trigger app and authenticate via third party software like Appy Pie Automate. Then, you need to set up Gmail as an action app and trigger action for automating the workflow. And you are done!
Salesforce is the powerful cloud-based CRM software that helps in building long-lasting relationships with customers after understanding them carefully. It assures that your every customer interaction will ultimately result in growing profits for your business.
You might be wondering that what is the use of integrating two CRM software i.e., HubSpot and Salesforce. HubSpot with Salesforce integration can result in better database management, richer lead intelligence, and efficient revenue reporting.
For example, you have set up the master database of all your visitors, users, and customers in HubSpot CRM. You had deployed Salesforce for managing the data on which your team is currently working. Every time an action is taken over the database managed on Salesforce; you need to manually enter the changes on HubSpot CRM. However, if you integrate both the CRMs, every change that takes place in the database managed on Salesforce will automatically get updated on HubSpot CRM.
Zoom is one of the popular cloud-based software for video communications, conferencing, and webinars. It has become the new medium to generate leads, disseminate new updates among users, and retaining customers for a long.
Integrating Zoom with HubSpot CRM can be helpful in organizing and managing webinars. You can automatically add video conference links to the meeting schedules mentioned in HubSpot and automatically add registrants to Zoom webinar. You just need to remember that you cannot connect multiple Zoom accounts to HubSpot and need to set up HubSpot as a trigger app while Zoom as the action app.
Shopify is an e-commerce platform that helps your business sell your products online, on Facebook, or in person. It offers various tools to customize your e-commerce software as per your business requirements.
By integrating Shopify with HubSpot, your business can generate more traffic and increase revenue from an existing customer base. Your financial teams can easily analyze the Shopify data like average order values, abandoned cart recovery, and much more in HubSpot as integration will allow the automatic syncing of data between Shopify and HubSpot.
In the present era, it has become necessary to automate some of your business tasks. It won’t only help you increase the efficiency but also spare more time for you to decide the further business strategies.
Appy Pie Automate can help you in integrating thousands of business-related software and automate the workflows. You need no technical knowledge to combine two software but are just required to follow the step-by-step guide mentioned in the software itself. So, for every major HubSpot integration and many more integrations, you can try Appy Pie Automate now!
HubSpot serves as a holistic CRM solution, seamlessly blending marketing, sales, and customer service functionalities. It enables businesses to streamline tasks like email marketing, social media management, lead generation, sales automation, and customer support, boosting operational efficiency and improving customer relationships.
Are HubSpot Integrations Secure?
When evaluating the security of HubSpot's integrations, it's essential to take a comprehensive approach and assess various factors. Here's a guide to help you navigate this process:
Data Flow and Access: Map data flow, understanding shared data types, exchange frequency, and access controls.
Security Protocols: Verify that HubSpot and partner apps use secure channels and encryption for data transmission and more.
Authentication and Authorization: Assess multi-factor authentication for robust identity verification. Ensure effective authorization controls.
By following these steps, you can effectively evaluate and enhance the security of HubSpot's integrations, ensuring a robust and protected environment.
Does Appy Pie Automate have an API for Integration?
Yes, HubSpot provides an API for integration. With Appy Pie Automate, you can easily link HubSpot to over 1000+ widely-used applications. Our no-code platform simplifies the process, enabling you to automate workflows and enhance efficiency. Whether it's connecting HubSpot with your existing tools or streamlining processes, Appy Pie Automate makes it easy, even without any technical expertise.
Can I use webhooks with Appy Pie Automate to automate data syncing?
Yes, most apps on Appy Pie Automate already support webhooks, enabling easy data syncing. For apps that don’t yet support them, we monitor updates closely and add support as soon as it’s available. This ensures seamless automation and continuous improvement for our users. Want to know if HubSpot has webhooks? Contact our Support Team.
Page reviewed by Abhinav Girdhar | Last Updated on February 9, 2025, 12:32 pm
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By integrating HubSpot with other software, you can easily automate your business tasks. Let us explore some of the major integrations that you can set up for your business.